Thursday Jun 10, 2021
#003: We're Not Just Here For The Bottom Line - Lee Armitage (London, UK)
London’s coffee and café scene has been going through a revolution, but it’s already evolving beyond mastering the craft and latte art. As I learned from Lee Armitage, the founder of Saucer & Cup café in Wimbledon Park, South West London, it’s now about delivering excellence across the board – i.e. sourcing quality and combining that with superiority of service and style. And Saucer & Cup certainly lives up to that statement: it’s minimalist, fresh, and non-corporate.
Lee’s a Londoner, but his family routes are Montenegro, where, “Coffee is culture,” as he put it. I met Lee on a busy Saturday afternoon in late February when the shop was in full swing serving takeaways. In this episode, I learned about Lee’s story of setting up and running a coffee shop in London. Saucer & Cup stayed open throughout the lockdowns and didn’t furlough its staff.
Amongst other things, we talked about Lee discovering the premises; the London coffee scene; Wimbledon customers; Lee’s heritage and being a Londoner; persevering through the lockdowns; sourcing coffee; and favourite areas of London, including Soho.
Join us over a cup of the black stuff and feel Lee’s passion for life.
“It’s the magic behind the scenes that I think makes the real difference.”
“They [the customers] don’t mind spending money on things that bring them joy.”
“Being able to call something like London, that’s so diverse home… it’s shaped the person who I am.”
“If you can stay mentally strong and resilient, good things will come.”
Saucer & Cup’s details are:
159 Arthur Road, Wimbledon Park, London SW19.
Nearest tube: Wimbledon Park (District Line)
Website - https://www.saucerandcup.com/
Instagram - https://www.instagram.com/saucerandcup/
Some of the suppliers mentioned:
Workshop Coffee - https://workshopcoffee.com/
Hedonne Bakery - https://www.instagram.com/hedonebakery/?hl=en
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Thanks to Lee and Saucer & Cup for the coffee and for hosting the podcast on 27.02.2021
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